In 2022, Polident needed to improve audience collection and targeting in order to drive penetration by increasing Polident Adhesive’s relevance and enforcing Polident Cleanser’s superiority. To achieve these goals, we used a Google technology called “CODA” which was designed to craft bespoke look-alike audiences using 1PD. This proved to be successful as Polident achieved 15% higher completion view rate, 135% uplift in search lift and 30% CPM efficiency vs standalone 1PD.
